Moz's numbers, the estimate would be 50,000/month, or about 33% less. Now, let's make the scenario even worse (read: realistic). understanding what you want and understanding a path to get there. Wanting more traffic in and of itself is not a goal; wanting more conversions and revenue is. Focus on that, and when communicating strategy, make sure the discussion is about those business goals and not an abstract idea that, if misinterpreted, could lead to unsupportive actions and efforts. Not understanding what is realistic about the traffic to be gained from a specific phrase when ranking it can lead to bad critical decisions. If you think you're going to get 74,000 visitors per month for a phrase for which you'd actually get 6,250, your ROI calculations will be wrong - and you'll probably be spending a lot more energy and resources on it than it warrants.
To Shadow Makin achieve this, it can be helpful to not only look at keyword volumes using a tool like Moz's Keyword Explorer (which puts the numbers in more realistic terms for organic search than Google's Keyword Planner), but to use a tool like SpyFu to get a real picture of how a site is doing overall. Let's look, for example, at a phrase Shadow Makin I was looking for yesterday, best processor 2017. (Spoiler alert: I'm upgrading my machine.) Now I immediately went to organic search result because it's Tom's Hardware, and I like the information (admittedly bypassing the snippet , which is also Tom's, because I knew I wanted to know more about the different options and applications).
Landing in these sections does the Shadow Makin following: Site and product pages (represented by x below) - 6% conversion rate Blog (represented by y below) - 1% conversion rate Documentation (represented by z below) turnover Which gives us a total income of $893. So we doubled the traffic, but only added about 35% to the bottom line – not Shadow Makin far off our targets. Lesson? Not all organic traffic is created equal, but there is an easy way to determine what the strategies you are deploying are likely to drive so you can adjust and focus based on your business goals, and not your arbitrary traffic goals. Myth It's important to outperform your competition I can't even count the number of times I've been contacted by both clients and prospects with the statement, XYZ.