It is not the same to seek brand recognition than followers or interactions on social networks than conversions within the framework of a campaign. These objectives will determine how we have to work the Paid Media in which platforms we are going to invest our money and what indicators we are going to measure to know if our investment has the adequate return: Impressions It helps us measure the scope of our campaign when we work on branding or want to increase the awareness of a product or service. interactions We will monitor this KPI when our brand is interested in achieving linkage or engagement with its followers on social networks.
leads If we put the emphasis on conversion we will measure the number of potential customers that we have converted through our Paid Media campaign. Choose the platforms well In any case it must be taken into account that the cost per lead follower or the objective that we Latest Mailing Database pursue is usually high so our paid campaigns will hardly be sustainable over time. So it is essential to choose very well on which platform we are going to put our euros which logically will be determined by who our audience is and the objectives we want to achieve with it. We now give you some clues on how you can use Paid Media on some of the most popular platforms: Google Whether through Adwords or Display the advantage of working in the search engine is that you invest where your audience looks for information.
However it is an already very mature platform in which it will be expensive to obtain good results. Facebook Until recently its rate of return on low investment was probably unmatched. However some recent modifications such as its difficulties in controlling fake accounts or the exponential increase in its pricing policy may make it less and less attractive. Twitter Like Facebook it stands out in its ability to segment and create personalized audiences although perhaps from a more corporate perspective. The ephemeral nature of the platform can work against you. LinkedIn Just the information that appears in the profile of each user is a gold mine when it comes to campaigns aimed at specific niches. Also the information about groups and interests makes it very interesting especially for B B businesses.