Apr 13, 2022
In Get Started with Your Forum
The good news is you don't have to put together a full-blown email marketing plan in order for your next campaign to be effective, but you should define the following before you get started: Who is your audience, and what do you want them to do? How well do you know your audience? Can it be broken down into subgroups? If so, maybe they aren't all legitimate prospects for your next campaign. This really comes down to your in-house list keeping. The more information you have on your customers and their interests, the better. Beyond that email list, what's your call to action? It can often help to have more than one. For example, "Click here to buy our latest widget" can be your main CTA, but you could also follow it up with "Click here for more information". Once they've clicked through, you've established interest, and can follow up on the lead. What tools other than email do you use? The best marketing campaigns are integrated because they take a holistic approach. They're more interesting, impactful, and typically have higher response rates, which translates to more leads. In addition to your email campaign, you might try a direct mail postcard with an offer, or purchase pay-per-click advertising and post to your Facebook fan page.